Neighborhood · SoMa · up the waterfront
Podcast studio near SoMa.
One straight run up The Embarcadero separates SoMa from our podcast studio at 50 Francisco St.
From SoMa, our podcast studio is about a 12 minute ride up The Embarcadero to 50 Francisco St, 3rd Floor, on North Beach's waterfront edge. By transit, ride Muni Metro to Embarcadero Station, then take the F streetcar up the waterfront or walk 15 minutes. Sessions run $450 per hour with an engineer, and your team leaves the same day with raw 4K and separated audio.
The startup corridor commute
Twelve minutes from your standup to a broadcast set.
SoMa teams ship fast and record in batches. That is exactly the workload this studio was built for. The ride from most SoMa blocks follows The Embarcadero the whole way: past the Ferry Building, past the piers, then two blocks in at Francisco St. Your driver drops you at the entrance, the elevator takes you to the 3rd floor, and the set is already lit.
Founders use the hour to record a product walkthrough on the teleprompter set while a co-founder cuts podcast tape next door. Book the whole floor for a day from $1,200 and a quarter of content ships from one calendar block. The playbook for that lives in our guide to recording 90 days of content in one day.
Take The Embarcadero north and follow the waterfront to Francisco St. Drop at the entrance.
Muni Metro to Embarcadero Station, then the F streetcar to Greenwich St or a 15 minute waterfront walk.
Public garages along The Embarcadero, Levi's Plaza area lots, and metered spots on Francisco St and Battery St.
Why teams make the trip
Your SoMa podcast studio, a control room on demand.
Room 03 · broadcast
Launch day, switched live.
Next to the recording sets sits a dedicated broadcast room. Your engineer live-switches three 4K cameras, balances a separated track per mic, dials remote guests into the feed, and can stream straight to YouTube, LinkedIn, or your own platform while your team stays in the conversation.
- Live multi-cam switching on every session
- Remote co-founders and customers dialed in
- Stream to your platform, recorded in parallel
- Same-day cuts at the iMac 2026 edit bay
The full gear list, camera by camera, is on the equipment and tech specs page. Rates are flat and public on the pricing page: $450 per hour, engineer included, 1-hour minimum.
How far is the studio from SoMa?+
About a 12 minute ride up The Embarcadero to 50 Francisco St. By transit, take Muni Metro to Embarcadero Station, then ride the F streetcar up the waterfront or walk about 15 minutes.
Where do I park when driving from SoMa?+
Take The Embarcadero north and park in the public garages along the waterfront, in the Levi's Plaza area lots, or at metered spots on Francisco St and Battery St. Street parking is easiest before 10am.
Can my team livestream from the studio?+
Yes. Both sets are livestream ready. Your engineer live-switches cameras in the broadcast room and streams straight to YouTube, LinkedIn, or your platform.
Can we batch a month of content in one visit?+
Yes. Book the whole studio for the day from $1,200, record podcast episodes on one set and course or product video on the other, and leave with every file that evening.
Ship this sprint's episode.
Twelve minutes up the waterfront. Files back before the evening standup.
or call/text (510) 244-8537